The Industry Compliance Committee

Holding ourselves to account.

The Industry Compliance Committee (ICC) monitors members' compliance with the Council's Code of Practice.

Established in 1997 as as a fully independent agency funded by the sector, the ICC is today seen as one of the most effective self-regulatory bodies in the country.

The ICC is chaired by Massey University’s Professor Richard Archer and is made up of representatives from Food Standards Australia New Zealand (FSANZ), the Advertising Standards Authority, the Chair of the Council’s Technical Advisory Group and the Executive Officer of the New Zealand Beverage Council. Technical advice is provided to the Committee by an independent consultant as required.

Voluntary Code of Practice

New Zealand Beverage Council members are expected to abide by the Council’s Voluntary Code of Practice.

The Code of Practice provides regulators, consumers and others involved in the industry with assurance that our members' products are accurately labelled, are not misleading or deceptive and comply with the Australia New Zealand Food Standards Code, the Fair Trading Act and any other relevant legislation.

If any person believes that one of our members has breached the Code of Practice, they can make a complaint in email or writing.

Complaints will be treated in confidence and will be referred to the Industry Compliance Committee for review and investigation. To make a complaint, please complete the form here. 

Compliance Standard Logo

The New Zealand Beverage Council’s compliance standard logo can be displayed on a member’s beverage product if that product complies with the Council’s Code of Practice.

Compliance against the Code of Practice is monitored by the Industry Compliance Committee and products will be subject to a rigorous testing programme carried out by the Institute of Environmental Science and Research (ESR) prior to being approved to use the compliance standard logo.

NZBC COP Logo small